Technology and Innovation Management

Dr. Birgit Peña Häufler

Birgit is fascinated by what makes people creative and how they become active innovators. As the answer to this question is not a straightforward one, she takes diverse theoretical, methodological, and practical perspectives to answer facets of this fundamental question. 

Birgit Peña was born and raised in Mexico in a bicultural family. After venturing into an artistic training in musical arts, she studied social sciences in Marburg and Bonn. After working in human rights advocacy in Brussels and an EdTech start-up in Berlin, she came back to academia in 2013. Her dissertation project, completed in 2019, focused on antecedents and early phases of refugee entrepreneurship.  

In her post-doctoral research, she analyzes de relationship between the built environment and creativity, looking at functions and consequences of both physical and virtual space in creative and innovation processes. With a multidisciplinary focus and working closely with practice partners, this project aims to contribute to our understanding of the role of (physical and virtual) organizational spaces for creativity and innovation. A further focus of her research is the exploration and analysis of innovation management practices in emerging economies, focusing on Latin America.

She is involved in teaching the modules Organisation und Innovationsmanagement at the undergraduate level, Innovation Management – Process and Actors, and Advanced Research Seminar at the graduate level. The Management module of the MBA programs Building Sustainability, Energy Management, and Mobility Management is also part of her teaching portfolio. 

Dr.

Birgit Peña Häufler

Research Associate

birgit.penahaeufler@tu-berlin.de

+49 30 314-29533

Organization name Technology and Innovation Management
Office H 71
Room H
Address Straße des 17. Juni 135
10623 Berlin

Publications

Publications

  • Globocnik D., Peña Häufler B., Salomo S. (2022) Organizational Antecedents To Bootlegging And Consequences For The Newness Of The Innovation Portfolio. Journal of Product Innovation Management
  • Peña Häufler B., Globocnik D., Salomo S. (2021) Rapid validity testing at the front end of innovation. Journal of Product Innovation Management 38(4), 447-472
  • Globocnik D., Peña Häufler B., Salomo S. (2020) Opportunities for radical innovation through bootlegging – an investigation of antecedents and outcomes. In: PROCEEDINGS OF THE 27TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE: European Institute for Advanced Studies in Management (EIASM), Brussels 2020
  • Peña Häufler B., Globocnik D., Landaeta Saldías P., Salomo S. (2020) Rapid Validity Testing in at the Front-End of Innovation. In: PROCEEDINGS OF THE 27TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE European Institute for Advanced Studies in Management (EIASM), Brussels 2020
  • Pinkow, F.; Salomo, S.; Peña Häufler, B. (2020). Affect and Creativity. In: PROCEEDINGS OF THE 27TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE European Institute for Advanced Studies in Management (EIASM), Brussels 2020
  • Peña Häufler, B., (2019) Modeling Refugee Entrepreneurship: Unexpected Sources and Success Factors of Economic Participation. Technische Universität Berlin.

Presentations (selected)

  • Globocnik D., Peña Häufler B., Salomo S. (2020) Opportunities for radical innovation through bootlegging – an investigation of antecedents and outcomes. 27TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE: European Institute for Advanced Studies in Management (EIASM), Brussels 2020
  • Peña Häufler B., Globocnik D., Landaeta Saldías P., Salomo S. (2020) Rapid Validity Testing in at the Front-End of Innovation. 27TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE European Institute for Advanced Studies in Management (EIASM), Brussels 2020
  • Pinkow, F.; Salomo, S.; Peña Häufler, B. (2020). Affect and Creativity. 27TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE European Institute for Advanced Studies in Management (EIASM), Brussels 2020
  • Rank, J., Peña Häufler, B., Sehnert, K., (2017) The role of culture and adjustment for the creative and innovative behavior of self-initiated expatriates. Presented at the 15. European Congress of Psychology, Amsterdam 2017.