Technische Universität Berlin
© Philipp Arnoldt

Wissenschaftsmanagement / Wissenschaftsmarketing, M. Sc.

Program overview

The continuing education master’s program Science Management/Science Marketing teaches you the skills of science management, marketing, and communication. The program provides a syllabus with a high level of practical relevance. The program allows you to choose between two areas of specialization: Science Management and Science Marketing. Science Management links the principles of management based on the latest academic findings with practical examples from the area of science. Science Marketing reflects the complex competitive situations which increasingly require a business-based approach. Students opting for this area of specialization acquire a set of business skills tailored to the needs of science, such as how to acquire external funding, fundraising, branding, and the ability to represent political interests.

You are required to pay tuition fees for this continuing education master’s program. Details of current fees can be found on the website of the program.

DegreeMaster of Science
Standard period of study 4 semesters
Credit points90
Program start Summer semester
Admission Restricted admission
Language of instruction German

Admission requirements

The formal requirements for the master’s program are a first university degree qualifying applicants to work in a profession as well as a minimum of one year’s subsequent experience in one or more professional fields, preferably in the areas of science communication, marketing, or management.

Applicants must provide proof of 210 credit points from their previous university program, as a total of 300 credit points are required to be awarded the master's degree. A system of recognition is used in cases where a student’s first degree was awarded less than 210 credit points.

The program is taught in German. Applicants are required to submit proof of German skills when applying, other than those who have German citizenship, who took the German Abitur, or whose first degree program was taught in German. The obligation to provide proof of German language skills is based on the requirements of TU Berlin.

Program structure

The master's program in Science Management/Science Marketing is a distance learning course to be completed part-time and independent of learning time in four semesters, and comprises eight modules as well as a master's thesis. The syllabus follows a blended learning format, with parts of the program completed in class and others online. There are eight periods of classroom attendance spread over two years, generally taking place on Wednesdays and Saturdays. These periods are designed to achieve an intensive introduction to the syllabus. Each classroom attendance period is followed by a six-week period of working online.

A course schedule is available for the program to help you plan your studies. You can find the course schedule in the program’s study and examination regulations. The most current version of the regulations applies to applicants.

Examination regulations

Content and modules

The program is modular in design. Whether you choose to focus on Science Management or Science Marketing, the fundamental modules for both areas are:

  • Structure of the Science System
  • Leadership in Science
  • Project Management
  • Finance and Controlling, Project Funding, and Fundraising

The compulsory modules for students specializing in Science Management are:

  • Strategy and Change Management
  • University Law and Administration
  • Personnel and Organization

The compulsory modules for students specializing in Science Marketing are:

  • Communication Management
  • Marketing
  • Public Affairs

General compulsory elective modules are:

  • Research and Innovation Management
  • Evaluation and Quality Management
  • Science Communication
  • Scientific Events/Third Mission
To module database

Internships

An internship is not a compulsory component of the program.

Stays abroad

You are not required to complete a stay abroad for the program.

Acquired skills

The master’s program qualifies you for a career in science management, science marketing, and science communication. Leadership in science, both in theory and practice, plays an important role in the program. You will acquire competences in the areas of leadership and communication as well as skills to foster your own personal development. The program also focuses on internationalization and digitalization. Students acquire technical knowledge of the structure of the science system, financing and controlling, fundraising, as well as project funding and management. These areas are then focused on in greater depth in the Science Management or Science Management specializations. Science Management focuses on the areas of strategy and change management, university law and administration, personnel, and organization. Science Marketing provides deeper knowledge of communication management, marketing and public affairs. As part of your individual specialization, you will also acquire knowledge of research and innovation management, evaluation and quality management, scientific communication, or scientific events/third mission.

After your studies

As a graduate of the master’s program, you are equipped to undertake specialist work in the area of science management/science marketing. You are well versed in the various fields of application of science management/science marketing within science institutes, organizations, and businesses and are able to use the knowledge gained in the program to effectively represent and communicate scientific interests.

Further information & downloads

Guidance and choosing the right degree program: Academic Advising Service

General questions: Student Info Services

Official website oft he study program