Students have a sound knowledge of e-commerce strategies, technologies and processes. They can present business models of electronic commerce and are able to develop them independently. They can classify the different forms of electronic commerce and understand the advantages and disadvantages compared to other forms of commerce. Furthermore, the students know the basic technologies of electronic commerce, e.g. communication protocols, IT security mechanisms and cloud computing, and can assess their opportunities and risks. Furthermore, the students have an overview of the procedure for the realization and implementation of electronic commerce systems.
The module teaches the basics of electronic commerce from an economic and technical perspective. It begins with a definition of the term electronic commerce and a differentiation from other forms of commerce. The advantages and disadvantages of digital economics are highlighted and the various phases of digital transformation in electronic commerce companies are examined. This is followed by a coverage of typical business models for electronic commerce using the Business Canvas method by Osterwalder and Pigneur. Afterwards, the module investigates of how customer relationships in electronic commerce can be described in technical and process-oriented terms in the form of touchpoints and customer journeys. The various basic technologies in the front-end and back-end systems, such as communication protocols, cloud computing and user interfaces, are discussed. This is followed by an introduction into the IT security mechanisms required for e-commerce and their application in payment systems, cryptocurrencies and distributed ledgers. In a last part, different methods of online advertising, e.g. tracking and recommendation systems, are presented and discussed.
|The following courses are mandatory for the module:|
|Electronic Commerce||IV||0433 L 700||WS||German||4|
|Electronic Commerce (IV):|
|Effort independent of course:|
The effort of the module adds up to 180.0 hours. Thus, the module comprises 6 credit points.
The contents are taught in a classical lecture, in which a thematic dialogue between students and lecturer is also desired. The contents of the lecture are deepened in an exercise. The basis is formed by exercise sheets with problems and tasks, which are discussed and jointly solved by students and exercise instructor during the exercise. Lecture and exercise are held in German.
Desirable prerequisites for participation in the courses: Prerequisite for participation are the compulsory modules of the respective Bachelor's program.
Mandatory requirements for the module test application: No information
|graded||Oral exam||German/ English||30min|
The following number of semesters is estimated for taking and completing the module: 1 semester.
This module can be started in the following semesters: Winter semester.
This module is not limited to a number of students.
Registration for the lecture is not required. Registration for the oral examination is required. Registration modalities/ deadlines will be announced during the lecture and will also be published on the website.
A script will be provided in electronic form and the slides are available for download on the ISIS web page of the lecture.
Appropriate literature will be announced during the lecture.
This module is used in the following Degree Programs (new System):
This moduleversion is used in the following modulelists:
Students of other degrees can participate in this module without capacity testing.