With the rising potential of digitization, the boundaries between industrial products and services are disappearing: classic products are entering the service sector (e.g. car-sharing), while traditional services are being replaced by products (e.g. 3D printers for spare parts delivery).
At the same time, products and services are no longer just a result of the production process. Rather, they become a part of the whole production system and, in turn, generate data that provides the baseline for process, product, and service innovations (e.g. predictive maintenance policies).
Correspondingly, companies are required to fundamentally rethink their value creation processes. The Chair for Production and Operations Management is working on four focus areas to develop solutions and successfully shape this change.