The INNOVATION WORKSHOP is an interdisciplinary, four-week, hands-on project for students from all degree programs. You work intensively under scientific guidance on solving a real problem that a company is currently facing. In the past, we have worked together with companies such as Adidas, Vattenfall, or BMW. Our goal is to prepare students for future management tasks during their degree program. Using current marketing questions, common solutions are worked on in interdisciplinary teams. You become familiar with different kinds of tasks and learn to assess their progression and relation to one another as well as their effects. Besides developing strategic and operative marketing measures, project management can be practiced using a real case. Under realistic conditions, you develop a project plan and check your progress and whether you have reached the set goals. By working in teams with differing expert knowledge, experience, and skills, you can also expand your teamwork and communication skills. At a final event, you have the opportunity to present your results to our partners. In addition, your suggestions will be given to the companies as project reports. As part of the results, mock-ups are regularly created, apps are programmed or films are made. As an example, you can view excerpts from presentations of the past semesters here: YouTube - Innovationswerkstatt (FGM)
The next Innovation Workshop will take place from February 19th to March 15th, 2024:
Are you interested? Then send us your detailed application (max. 3 MB in one PDF file) with
The registration deadline is on January, 14th 2024.
Notifications of admission and rejection will be sent out in the week after the application deadline.
For up-to-date information you can also enroll in the ISIS course.