Information and Communication Management
Information and Communication Management

Internet Economy (Integrated course, 6 ECTS)

Learning Outcomes:

The integrated course Internet Economy gives the students an insight into the economic interrelationships of data transport in the global Internet and, on the other hand, provides the qualification to work out the solution of an application-oriented question from the area of the Internet economy in a group. Knowledge is imparted through practical specialist lectures by guest lecturers from the business world, in which the students gain an insight into business practices and key technologies of the global internet economy, as well as through a lecture in which basic technologies and concepts are explained. In this module, the focus is on the combination of practical expertise and solution-oriented teamwork.

 

Course content:

The seminar gives an overview of key internet technologies as well as innovative business models and current challenges of the internet economy. Growth drivers and global trends are explained using practical examples. The practice-oriented block seminar is accompanied by guest lecturers who, as high-ranking managers in the telecommunications industry, have many years of practical experience on the topics covered in the course. The lectures of the guest lecturers aim to impart practical expert knowledge from the field of the internet economy. At the same time, the students work in groups on a specific question about the internet economy as part of a seminar paper. As a result, the topics dealt with in the course are deepened and the solutions developed are presented by the students in the seminar.

The practice-oriented seminar is supplemented by a lecture, which enables a well-founded insight into the world of the internet economy. While the establishment and operation of Internet infrastructures was carried out by public institutions at the time of the emergence of the Internet, this area has long been dominated by private companies. In the course of the lecture, services, value creation processes and competitive strategies for providing data transfer on the Internet are described from a business perspective. This also includes Internet access services for connecting end customers, transit services for exchanging data between network operators and network-related value-added services for content provision (hosting) and content distribution. In addition, strategic challenges in the management of data transport are shown, which will have a significant impact on future developments in the Internet economy.

 

Guest lecturer seminar: Dr. Falk von Bornstaedt

Falk has over 25 years of experience in the telecommunications industry, with a strong focus on the Internet. He is currently working as an independent consultant for both a startup and an established Internet exchange. Until 2018, he headed Group Peering and IP Trading at Deutsche Telekom Global Carrier, which is part of the Europe and Technology board division. Before that, he was Head of Product Management for IP Transit, Peering and CDN in the Internet and Content division, part of International Carrier Sales and Services (ICSS). In this role he led the telecom network to a global tier 1 carrier and built up the IP transit business. From 2006 to 2008, Falk was Vice President IP & Carrier Solutions at T-Systems. Previously, Falk was assistant to the CEO of Deutsche Telekom and supported the international business. Immediately after completing his studies, Falk headed a project team that developed a management information system for the German PTT at the Fraunhofer Institute FIT.
Since 2004, Falk has been teaching as a visiting professor for Internet economics at the Universities of Freiburg, Bonn-Rhein-Sieg, Cologne and since 2011 at the Technical University of Berlin. He has a diploma in economics from the Universities of Bonn and Paris and a doctorate in economics from the University of Cologne. He has published several books, including the magazine Internet Economics in 2014. Falk is an active member of the RIPE and Internet community, the EU and Global Peering Forum, ISOC and IETF. In 2014 Falk was elected to the DE-CIX customer advisory board and in 2018 to the RIPE NCC board of directors.


Subject areas of the lecture:

  • Traffic management on the internet
  • Investment strategies and advance payments in the Internet core network
  • Regulation of the interconnection of networks on the Internet
  • Developments in the market for mobile data services
  • Implications of Convergence in the Internet Economy
  • Organizational design of telecommunications companies
  • Cooperation strategies for broadband expansion
  • Cross-technology platform competition in the internet access market
  • Sales and pricing strategies for Internet access services

 

Teaching and learning forms:

The integrated course "Internet Economy" consists of a seminar (two block courses, full day) and a lecture (four lecture dates, 90 minutes each).

In the seminar, practical specialist knowledge is imparted by a guest lecturer from the economy and the students work in groups on a question about the internet economy. The lecture also provides theoretical specialist knowledge.

 

Eligibility:

  • Computer Engineering (Master of Science) StuPO 2015
  • Electrical Engineering (Master of Science) StuPO 2015
  • Communication and Language with a focus on Media Studies (Master of Arts) StuPO 2014
  • Media Studies (Master of Arts) PO 2014
  • Wirtschaftsinformatik / Information Systems Management (Master of Science) StuPO 2013
  • Wirtschaftsinformatik / Information Systems Management (Master of Science) StuPO 2017
  • Industrial Engineering and Management (Master of Science) StuPO 2015
  • Business Mathematics (Master of Science) StuPO 2014

Comment module handbooks industrial engineering (GKWI):

Diploma course: Integrated Course Internet Economy (0833 L608) is part of M 660 IT Service Management and replaces the IT Management Research course.

Master’s course: The Integrated Course Internet Economy has the abbreviation WIW_135 and replaces the IT Management Research course.

 

Further information:

Prior participation in the other events in the department is not a mandatory requirement. All relevant content is conveyed to the students as part of the seminar.

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