Information and Communication Management

Business Models in E-Business

General Information

As part of the course, a business idea in the e-business environment will be developed in group work. In addition, the basics in the subject areas of e-business, business model development and business plan are imparted in the first weeks of the semester. The groups can then implement what they have learned and come up with their own ideas. The aim of the event is to develop a business plan for your own business idea.

The business plan will be developed in groups (4-5 participants), which will be determined in the second event. There will be an lecture approximately every 14 days, which will include individual presentations per group presenting the current progress. The participation in these group presentations is mandatory for all group members.

Organizational Matters

Registration

Registration with ISIS2 is required for this course. The number of participants is limited to 40 (a mandatory survey must be carried out on the ISIS platform to register). If there are more than 40 registrations, we must make a selection based on the following criteria:

  • Master's students (possibly taking into account the course of study, e.g. shortly before graduation and in case of repeated registration if place was not obtained in the last summer semester)
  • Remaining places for Bachelor students will be allocated according to the lottery procedure

Regardless of this, a appearance at the kick-off on 21.04.2022 is mandatory for registration (!!!), otherwise you will be excluded from the event. In addition, registration via MTS or formular is required (information will be provided at the kick-off).

Location

Integrated lecture (live in H 0112) approximately every 14 days,  12-4 pm c.t.

Type of examination

  • Business plan (written seminar paper, 50%) in a group of 4-5 students
  • Oral pitch (including Q&A with a jury, 50%) in a group of 4-5 students

Scope

(4 SWS / 6 ECTS)

Meetings (provisional, changes may still be made here)

IV-BlockDateTopic
Block I21.04.2022Kick-off: Introduction to e-business
Block II28.04.2022Basics of business models
Block III05.05.2022Business model workshop
Block IV19.05.2022Business plan basics
Block V02.06.2022Financing, realization and risk
Block VI23.06.2022Final group feedback
Pitch07.07.2022Pitch including Q&A with a jury
Submission21.07.2022Submission of business plan
Office H 93
Building Hauptgebäude
Room H 9124
Address Straße des 17. Juni 135
10623 Berlin