Due to the constant technological development in the field of virtual and augmented reality (VR/AR), a multitude of application scenarios are available today that would have been unthinkable years ago. Especially in the field of industry and gaming, VR/AR is already used today to facilitate product development or to increase immersion with a gaming environment. But VR/AR applications are also being implemented and used in other areas, such as online and stationary retail, psychology or in art, culture and education. The technologies allow us, for example, to experience products in a completely new way, to face our fears in simulations, or to make long-gone history tangible and accessible by means of virtual representations. In addition to the diverse applications within individual domains, there are also current efforts to unite all these applications in a virtual-real space, the metaverse.
This context gives rise to various questions that are being researched both theoretically and practically at the IKM department. The research focuses on the areas of eBusiness, ePsychology and eCulture and has been bundled in the REALITAETENLABOR, a VR/AR labratory associated with the IKM chair. The REALITAETENLABOR (www.realitaetenlabor.de) focuses on application-oriented augmented (AR) and virtual reality (VR) research and development. The main objectives are acceptance and usability research as well as the analysis and development of business models in the field of virtual environments and, in particular, the development of VR/AR applications. The projects to date have been funded by the Federal Ministry of Education and Research (BMBF), Investitionsbank Berlin (IBB) and the Berlin University Alliance (BUA) Initiative, among others. In the future, the lab will be integrated into the BUA's cross-university network in the field of VR/AR (Berlin XR Lab).