Information and Communication Management
Information and Communication Management

ATARI

Project title:

Automatische Testberichte und Augmented Reality Interface für den Handel (ATARI)

Project partners:

Trustami GmbH

Duration:

01.03.2020 – 28.02.2022

Project website::

ATARI PROJECT

Description:

More and more users and companies complain about a lack of trust in the internet. The majority of internet users find it more difficult to assess the trustworthiness of persons and companies on the Internet than when meeting face to face or visiting a stationary shop. Therefore, product reviews are one of the main decision criteria when buying products on the Internet today. Among other things, they serve to avoid possible disappointment by relying on the experiences of other customers. But since opinions on products are available on a variety of websites and  in more than sufficient numbers, Internet users often cannot process the amount of reviews efficiently.

At the same time, the demands of e-commerce customers are changing in terms of product representation. Consumers increasingly want virtual applications, as these offer the customer the possibility to interact with the products in advance or to visualize them in the corresponding context. Augmented Reality (AR) in particular has gained in importance in recent years and is now also establishing itself as an important tool in the sales and marketing environment. This applies not only to online, but also to stationary retail, since today the majority of customers in shops already use their smartphone to research additional information about products on the Internet.

The objective of the ATARI project is to combine these two important components in retail, product evaluation and visualisation, by (1) aggregating customer ratings for products across websites, automatically evaluating them based on machine learning and processing them into test reports, and (2) visualising the resulting data for the individual criteria within the product ratings in a WebAR environment, in order to offer the customer the possibility of experiencing this information intuitively and interactively.

Funding:

ATARI is funded as part of the "Pro FIT" program by the Investitionsbank Berlin (IBB) and co-financed by the European Regional Development Fund [ERDF].

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