Information and Communication Management
Information and Communication Management

Marc Riar, M.Sc.

Office H 93
Building Hauptgebäude
Room H 9160
Address Straße des 17. Juni 135
10623 Berlin


Studies in Business Informatics (M. Sc.) at the University of Mannheim in the specialization track Enterprise Applications and before that studies in Business Information Systems (B. Sc) at Karlsruhe University of Applied Sciences.

Since September 2018Research assistant at the Chair of Information and Communication Management at TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017 – 2018Research assistant at Karlsruhe University of Applied Sciences
2016 – 2017Research assistant in the area of "Internet Business & Internet Services" at Ludwig Maximilian University (LMU), Munich
2014 – 2015Fiducia & GAD IT AG, Karlsruhe, Working Student in the area SAP Basis
2012 – 2013Systec & Services GmbH, Karlsruhe, working student in the area of software engineering and Bachelor-Thesis titled "Optimization of the Software Development Process for a Company in the Regulated Industry"
2012Lufthansa German Airlines, East Meadow, New York (USA), Intern in the area of Sales Process Automation
2007 – 2008SAP Deutschland AG & Co. KG, Walldorf & St. Leon Rot, Intern in the department SME (Small & Mid-Size Enterprises) GTM (Go-To-Market)


  • Human-Computer-Interaction (HCI)
  • Augmented Reality (AR) / Virtual Reality (VR)
  • Gamification & Serious Games
  • IT Adoption


  • WS 18 / 19: Introduction to Information Systems (Tutorial)
  • SS  19: Business Simulation
  • WS 19 / 20: IT Service Management (ITSM)
  • SS 20: Business Simulation
  • WS 20 / 21: IT Service Management (ITSM)


The following topics are currently available:

  Gamification, Serious Games, AR/VR

Your own suggestions for topics on the above-mentioned focal points are welcome. The exact task will be agreed in a meeting. The processing can be done either in German or English.

The initiation and award of theses is coordinated. If you are interested, please send a short letter of motivation, a curriculum vitae and an overview of your grades to: abschlussarbeiten(at)

If you are a student in Computer Science or Information Systems Management, please consider the requirements of your PO. At the latest after the topic has been found, you must independently look for a second reviewer from Faculty IV.



Riar, M., Hamari, J., & Zarnekow, R. (2021, Feb.). "The Gamification of Enterprise Cooperation: A Cross-Comparison of Case Studies" in Organizational Gamification - Theories and Practices of Ludified Work in Late Modernity , Mikko Vesa, Eds. Routledge, New York , 109-126.
Riar, M., Korbel, J. J., Xi, N., Zarnekow, R., & Hamari, J. (2021, Jan.). "The Use of Augmented Reality in Retail: A Review of Literature" . 638-647.


Riar, M., Mandausch, M., Henning, P., D'Souza, T., & Voss, H. (2020, Sep.). "Anreize und Hemmnisse für die Verwendung und Veröffentlichung von OER in der Hochschullehre: Eine Literaturanalyse und empirische Untersuchung" in Hochschuldidaktik als professionelle Verbindung von Forschung, Politik und Praxis , Marianne Merkt, Annette Spiekermann, Tobina Brinker, Astrid Werner, Birgit Stelzer, Eds. wbv Media GmbH & Co. KG , 109-123.
Riar, M., Morschheuser, B., Hamari, J., & Zarnekow, R. (2020, Jan.). "How game features give rise to altruism and collective action? Implications for cultivating cooperation by gamification" . 695-704.

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