Information and Communication Management

Jakob J. Korbel, M.Sc.

Office H 93
Building Hauptgebäude
Room H 9126
Address Straße des 17. Juni 135
10623 Berlin


Received a Bachelor of Science (Friedrich-Alexander-Universität Erlangen-Nuremberg) and a Master of Science (Technische Universität Berlin) in Industrial Engineering and Management with a focus on information and communication systems. Specialized in the areas of Virtual Goods and Products, Virtual and Augmented Reality as well as User Innovation and Innovation Management in online communities and virtual worlds.

Since April 2017research associate at the Chair for Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017master thesis on „Listen to the Makers: User Innovation in DIY communities“
2015 – 2017student assistant at the Alexander von Humboldt Institute for Internet and Society in the research area „Open Hardware”
2013 – 2015intern and student assistant at the Telekom Innovation Laboratories in the research area „Data Analytics”
2013bachelor thesis on „Supply chains in the Industry 4.0: problem identification and solution approaches based on the application of cyber physical systems”
2013semester abroad at the Universitá degli Studi di Verona (Italy)
2011 – 2012student assistant at financeAds GmbH & Co. KG in the department “Online Marketing”



Space for interdisciplinary and application-oriented augmented and virtual reality developments


I. Ostia Forum Virtual Deposit

Automatisierte Aggregation und Auswertung von Kundenbewertungen zur Visualisierung von Produktbewertungen im E-Commerce mittel Augmented Reality


II. Ostia Forum Altar: Sacrificing in Ostia's First Sanctuary

Automatisierte Aggregation und Auswertung von Kundenbewertungen zur Visualisierung von Produktbewertungen im E-Commerce mittel Augmented Reality



Automated aggregation and evaluation of customer reviews for the visualization of product ratings on e-commerce websites using Augmented Reality



Design of a therapeutically effective platform for a patient-individualized therapy and selfmanagement for patients with depression.


V. W|E Berlin - A Virtual Reality Documentary

Stories of escaping East Germany in Virtual Reality.


I. Focus: virtual goods and products

  • Virtual objects and physical representation (3D modelling, scanning and printing)
  • Goods and products in the virtual space (Virtual / Augmented Reality)
  • Pricing and value chains of virtual goods and products
  • User Innovation & Value Creation

Focus on the value of virtual goods and products, as well as their impact on existing value chain concepts and innovation creation.

II. Focus: extraction and processing of web data

  • Web-Crawling, -Scraping & information extraction
  • Natural Language Processing & Text Mining
  • Machine Learning

Focus on the analysis of online communities, as well as sales plattforms for virtual goods and products.


  • SS  17: B&M Business Simulation
  • WS 17/18: Internet Economy
  • WS 17/18: Introduction to Information Systems (Tutorial)
  • WS 17/18: B&M Business Game: easyManagement
  • SS 18: B&M Business Simulation: easyManagement
  • WS 18/19: Internet Economy
  • WS 18/19: Introduction to Information Systems (Tutorial)
  • SS 19: Business Simulation
  • WS 19/20: Internet Economy
  • SS 20: Business Simulation
  • WS 20/21: Internet Economy
  • SS 21: Business Simulation
  • SS 21: Information Systems Prototyping
  • WS 21 / 22: Internet Economy
  • WS 21 / 22: Information Systems Prototyping
  • SS 22: Business Simulation



Riar, M., Korbel, J. J., Xi, N., Meywirth, S., Zarnekow, R., & Hamari, J. (2023). "Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends" in The Palgrave Handbook of Interactive Marketing , Cheng Lu Wang, Eds. Cham : Palgrave Macmillan , 301-327.


Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., & Hamari, J. (2022, Mar.). "Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda" , Internet Research . CC BY-NC 4.0 .
Korbel, J. J., Riar, M., Wiegmann, L., & Zarnekow, R. (2022). "Augmented Reality in E-Procurement: Opportunities and Challenges" , Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2022 .
Korbel, J. J., & Zarnekow, R. (2022). "Die Rolle von 3D-Modellen im Wertschöpfungsprozess von physischen und virtuellen Konsumgütern" , HMD , 59 , 329–350.
Korbel, J. J., Siddiq, U. H., & Zarnekow, R. (2022). "Towards Virtual 3D Asset Price Prediction Based on Machine Learning" , Journal of Theoretical and Applied Electronic Commerce Research , 17 , 924-948.

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