Information and Communication Management
Information and Communication Management

Jakob J. Korbel, M.Sc.

Office H 93
Building Hauptgebäude
Room H 9126
Address Straße des 17. Juni 135
10623 Berlin


Received a Bachelor of Science (Friedrich-Alexander University Erlangen-Nuremberg) and a Master of Science (Technical University Berlin) in industrial engineering with focus on information and communication systems. Specialized in the areas of user innovation and innovation management as well as data analytics, virtual product development and open hardware.

Since April 2017research associate at the Chair for Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017master thesis on „Listen to the Makers: User Innovation in DIY communities“
2015 – 2017student assistant at the Alexander von Humboldt Institute for Internet and Society in the research area „Open Hardware”
2013 – 2015intern and student assistant at the Telekom Innovation Laboratories in the research area „Data Analytics”
2013bachelor thesis on „Supply chains in the Industry 4.0: problem identification and solution approaches based on the application of cyber physical systems”
2013semester abroad at the Universitá degli Studi di Verona (Italy)
2011 – 2012student assistant at financeAds GmbH & Co. KG in the department “Online Marketing”



Automated aggregation and evaluation of customer reviews for the visualization of product ratings on e-commerce websites using Augmented Reality



Design of a therapeutically effective platform for a patient-individualized therapy and selfmanagement for patients with depression.


III. W|E Berlin - A Virtual Reality Documentary

Stories of escaping East Germany in Virtual Reality.


I. Focus: virtual goods and products

  • Virtual objects and physical representation (3D modelling, scanning and printing)
  • Goods and products in the virtual space (Virtual / Augmented Reality)
  • Pricing and value chains of virtual goods and products
  • User Innovation & Value Creation

Focus on the value of virtual goods and products, as well as their impact on existing value chain concepts and innovation creation.

II. Focus: extraction and processing of web data

  • Web-Crawling, -Scraping & information extraction
  • Natural Language Processing & Text Mining
  • Machine Learning

Focus on the analysis of online communities, as well as sales plattforms for virtual goods and products.


  • SS  17: B&M Business Simulation: easyManagement
  • WS 17 / 18: Internet Economy
  • WS 17 / 18: Introduction to Information Systems (Tutorial)
  • WS 17 / 18: B&M Business Game: easyManagement
  • SS 18: B&M Business Simulation: easyManagement
  • WS 18 / 19: Internet Economy
  • WS 18 / 19: Introduction to Information Systems (Tutorial)
  • SS 19: Business Simulation
  • WS 19 / 20: Internet Economy
  • SS 20: Business Simulation
  • WS 20 / 21: Internet Economy



Korbel, J. J., Meywirth, S., & Zarnekow, R. (2021). "A Taxonomy of Virtual Reality Applications for the Treatment of Anxiety Disorders" , Proceedings of the 29th European Conference on Information Systems (ECIS) .
Korbel, J. J. (2021). "Creating the Virtual: The Role of 3D Models in the Product Development Process for Physical and Virtual Consumer Goods" in Lecture Notes in Information Systems and Organisation , Cham : Springer , 492-507.
Riar, M., Korbel, J. J., Xi, N., Zarnekow, R., & Hamari, J. (2021, Jan.). "The Use of Augmented Reality in Retail: A Review of Literature" . 638-647.


Korbel, J. J., & Grosse, M. (2020). "Identification and classification of household sector innovation: the parallel product market and the importance of context and complexity" , Innovation , 22 (2), 193-215. Taylor & Francis .


Theilig, M., Korbel, J. J., Mayer, G., Hoffmann, C., & Zarnekow, R. (2019, Dec.). "Employing Environmental Data and Machine Learning to Improve Mobile Health Receptivity" , IEEE Access , 7 (20), Open Access .

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