Information and Communication Management

Dr.-Ing. Jakob J. Korbel

Office H 93
Building Hauptgebäude
Room H 9126
Address Straße des 17. Juni 135
10623 Berlin

Career

Received a Bachelor of Science (Friedrich-Alexander-Universität Erlangen-Nuremberg) and a Master of Science (Technische Universität Berlin) in Industrial Engineering and Management with a focus on information and communication systems. Specialized in the areas of Virtual and Augmented Reality (Extended Reality), Virtual Goods and Products as well as User Innovation and Innovation Management in Online Communities and Virtual Worlds.

Since April 2023PostDoc at the Chair for Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017 - 2023Research associate at the Chair for Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017Master thesis on „Listen to the Makers: User Innovation in DIY communities“
2015 – 2017Student assistant at the Alexander von Humboldt Institute for Internet and Society in the research area „Open Hardware”
2013 – 2015Intern and student assistant at the Telekom Innovation Laboratories in the research area „Data Analytics”
2013Bachelor thesis on „Supply chains in the Industry 4.0: problem identification and solution approaches based on the application of cyber physical systems”
2013Semester abroad at the Universitá degli Studi di Verona (Italy)
2011 – 2012Student assistant at financeAds GmbH & Co. KG in the department “Online Marketing”

Projects

REALITAETENLABOR
Space for interdisciplinary and application-oriented augmented and virtual reality developments

I. VIMIBI
Virtual Reality meets Microbiology: Animating Complex Biological Processes

II. Ostia Forum Virtual Deposit
Archaeological Deposit in Virtual Reality

III. Ostia Forum Altar
Sacrificing in Ostia's First Sanctuary

III. ATARI
Automated aggregation and evaluation of customer reviews for the visualization of product ratings on e-commerce websites using Augmented Reality

IV. SELFPASS
Design of a therapeutically effective platform for a patient-individualized therapy and selfmanagement for patients with depression.

V. W|E Berlin - A Virtual Reality Documentary
Stories of escaping East Germany in Virtual Reality.

Research

I. Focus: Extended Reality and Virtual Goods / Products

  • Virtual (VR), Augmented (AR), and Extended Reality (XR) environments
  • Virtual objects and physical representation (3D modelling, scanning and printing)
  • Goods and products in the virtual environments (XR) and in the "metaverse"
  • Pricing and value chains of virtual goods and products
  • User Innovation & Value Creation

Focus on XR applications and the value of virtual goods and products, as well as their impact on existing value chain concepts and innovation creation.

II. Focus: extraction and processing of data

  • Web-Crawling, -Scraping & information extraction
  • Natural Language Processing & Text Mining
  • Machine Learning

Focus on the analysis of online communities, as well as game environments and sales plattforms for virtual goods and products.

Teaching

  • WS 17/18 - 18/19 | Introduction to Information Systems (Tutorial)
  • WS 17/18 - today | Internet Economy
  • SS 17 - today | Business Simulation
  • SS 21 - today | Information Systems Prototyping

Current Semester:

  • SS 23 | Business Simulation
  • SS 23 | Information Systems Prototyping
  • SS 23 | X-Student Research Group: VIMIBI

Publications

2023

Elsholz, S. P., Korbel, J. J., & Zarnekow, R. (2023, Sep.). "Shopping in a Virtual Reality: A Stimulus-Organism-Response (S-O-R) based Systematic Literature Review" , Proceedings of the 18th International Conference on Wirtschaftsinformatik (WI) .
Riar, M., Korbel, J. J., Xi, N., Meywirth, S., Zarnekow, R., & Hamari, J. (2023). "Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends" in The Palgrave Handbook of Interactive Marketing , Cheng Lu Wang, Eds. Cham : Palgrave Macmillan , 301-327.

2022

Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., & Hamari, J. (2022, Mar.). "Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda" , Internet Research . CC BY-NC 4.0 .
Korbel, J. J., Riar, M., Wiegmann, L., & Zarnekow, R. (2022). "Augmented Reality in E-Procurement: Opportunities and Challenges" , Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2022 .
Korbel, J. J., & Zarnekow, R. (2022). "Die Rolle von 3D-Modellen im Wertschöpfungsprozess von physischen und virtuellen Konsumgütern" , HMD , 59 , 329–350.