Information and Communication Management

Prof. Dr. Rüdiger Zarnekow

Office H 93
Building Hauptgebäude
Room H 9165
Address Straße des 17. Juni 135
10623 Berlin


Prof. Dr. Rüdiger Zarnekow holds the Chair for Information and Communication Management at the Technische Universität Berlin. His research focuses on IT service management, strategic IT management, telecommunications management and business models for the ICT industry, in which he has been advising companies for over 20 years. He works as a business angel and mentor, especially for various start-ups in the high-tech sector. He is also the co-author of the "Quality of Service Internet Business Models" study on behalf of 6 European telecommunications providers and has written or co-authored 10 books and more than 70 research publications.

2013Award of the TU Berlin with the title "TUB Entrepreneurship Supporter of the Year" for his extraordinary commitment in the field of entrepreneurship
Since 2008Co-founder and partner of the IT Management Partner St. Gallen AG
2001 - 2006Assistant professor at the University of St. Gallen, Switzerland, and project manager of the competence center "Industrialized IT Management" in cooperation with Deutsche Telekom, Deutsche Bank, Deutsche Bahn, Bayer Business Services, Swisscom IT Services and Syskoplan
1999 - 2006Managing Partner of ITMC Informatik Technologie Management Consulting GmbH, Essen
1999PhD at the Technical University of Freiberg
1995 - 1998T-Systems Multimedia Solutions GmbH
 Master of Science in Advanced Software Technologies at the University of Wolverhampton, England
 Study of business informatics (Dipl.-Inf.) At the European Business School, Oestrich-Winkel



Haag, S., Chase, C., Miczaika, G., Möslein, K., Steininger, D., Zarnekow, R., & van Bohemen, J. (2023, May). "How Can the BISE Community Promote Tech Startups?" , Business & Information Systems Engineering , Volume 65 , 1-8. Springer Link .
Riar, M., Morschheuser, B., Zarnekow, R., & Hamari, J. (2023, Apr.). "Altruism or egoism – how do game features motivate cooperation? An investigation into user we-intention and I-intention" , Behaviour & Information Technology .
Riar, M., Korbel, J. J., Xi, N., Meywirth, S., Zarnekow, R., & Hamari, J. (2023). "Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends" in The Palgrave Handbook of Interactive Marketing , Cheng Lu Wang, Eds. Cham : Palgrave Macmillan , 301-327.


Riar, M., Morschheuser, B., Zarnekow, R., & Hamari, J. (2022, Dec.). "Gamification of cooperation: A framework, literature review and future research agenda" , International Journal of Information Management .
Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., & Hamari, J. (2022, Mar.). "Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda" , Internet Research . CC BY-NC 4.0 .

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